Communications: An Evolving Approach
Reaching an audience has changed dramatically over the years. TV, print, direct mail and radio have been joined by SEO, Facebook, Twitter, Search Engine Marketing (SEM), email marketing, behavioral ads, content development and YouTube, to name a few. Getting your advertising message in front of people today requires a new method of thinking. And what worked in the past doesn’t necessarily work today.
At FC, we specialize in strategic communication. Marketing and advertising are just the beginning. Our team has extensive expertise in specialized areas like brand development, crisis communications, community & stakeholder engagement, social media platform management, website design and development, even video development for the web.
We strategize about what you’re going to say. How you’re going to say it. And where it’s going to be said. It’s part science, part art and all about results.