GETTING PEOPLE
TO #THINKBR

Reminding area residents that
there’s more to Baton Rouge than
they might think is the focus of this
new multi-media campaign for BRAC.

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BRAND NEU

FC took an entrepreneur’s big idea and
turned it into a living, breathing brand,
and helped launch the company in the
Baton Rouge market.

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WHAT'S RIGHT WITH
WORKER'S COMP

New print and digital ads for LCTA focus
on how the mutual insurance company
is improving workers’ comp.

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ALL HAIL THE
CRAWFISH KING

Bold, bright creative raised
awareness and attendance of
the Crawfish King Cook-off event
to support Junior Achievement
and Big Buddy of Baton Rouge.

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Communications: An Evolving Approach

Reaching an audience has changed dramatically over the years. TV, print, direct mail and radio have been joined by SEO, Facebook, Twitter, Search Engine Marketing (SEM), email marketing, behavioral ads, content development and YouTube, to name a few. Getting your advertising message in front of people today requires a new method of thinking. And what worked in the past doesn’t necessarily work today.

At FC, we specialize in strategic communication. Marketing and advertising are just the beginning. Our team has extensive expertise in specialized areas like brand development, crisis communications, community & stakeholder engagement, social media platform management, website design and development, even video development for the web.

We strategize about what you’re going to say. How you’re going to say it. And where it’s going to be said. It’s part science, part art and all about results.