Louisiana Primary Care Association

Expanding access to care across our state.

Branding | Graphic Design | Web

For over 40 years, the Louisiana Primary Care Association (LPCA) has served as the trade association and collective voice of Louisiana’s Federally Qualified Health Centers. By expanding access to healthcare for some of our most underserved communities, LPCA and Louisiana’s health centers play an enormously important role within our state’s healthcare system. But their logo and brand were stuck in the 1980s. In short, this was an organization doing phenomenal work but tethered to a look that undermined their vision, innovation, and importance. This is where we came in. We polished their logo, developed a fresh color scheme, and made their website a more consumer-friendly and visually appealing resource. We developed this new identity in a way that respected and paid homage to their old brand. Now, LPCA is dressed for success – and ready to continue their life-saving work.