Louisiana Department of Health
Opioid Awareness Campaign
Research | Media Planning | Web | Video | Digital | Outdoor | Radio | Print | Social | Google Ads
As Louisiana opioid rates became a public health crisis, the Louisiana Department of Health sought our help to research and develop a multimedia public awareness and education campaign about the risks associated with using opioids. The campaign included statewide focus groups with users, family members and the general public to gain deeper insights into how to best message to these audiences. The result? Impactful creative and strategic tactics that drove powerful results.