Fighting The Bite

New TV spots for the Louisiana Department
Of Health remind residents of what they can
do to better fight the bite of mosquitoes.



Bold, bright creative raised
awareness and attendance of
the Crawfish King Cook-off event
to support Junior Achievement
and Big Buddy of Baton Rouge.



A new website and internal newsletter,
along with a new logo to commemorate
its 15th anniversary year, cultivated the
brand identity of JB James Construction.



Reminding area residents that
there’s more to Baton Rouge than
they might think is the focus of this
new multi-media campaign for BRAC.



Planning, supporting and garnering
earned media coverage, FC was proud to
provide strategic support to the U.S. Navy
at Baton Rouge’s very first Navy Week.


Communications: An Evolving Approach

Reaching an audience has changed dramatically over the years. TV, print, direct mail and radio have been joined by SEO, Facebook, Twitter, Search Engine Marketing (SEM), email marketing, behavioral ads, content development and YouTube, to name a few. Getting your advertising message in front of people today requires a new method of thinking. And what worked in the past doesn’t necessarily work today.
At FC, we specialize in strategic communication. Marketing and advertising are just the beginning. Our team has extensive expertise in specialized areas like brand development, crisis communications, community & stakeholder engagement, social media platform management, website design and development, even video development for the web.
We strategize about what you’re going to say. How you’re going to say it. And where it’s going to be said. It’s part science, part art and all about results.

Great advertising makes good food taste better. It makes cars run better. It changes the perception of everything.

George Lois

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

David Ogilvy

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you'll know when you find it.

Steve Jobs

Nobody reads ads. People read what interests them. Sometimes it’s an ad.

Howard Gossage

Your brand is what people say about you when you’re not in the room.

Jeff Bezos