Baton Rouge Community College

Pursuing a degree is a life-changing decision, but sometimes it takes a spark of inspiration to motivate college enrollment. As Baton Rouge Community College sought to increase enrollment with a fresh new campaign, we knew a mix of traditional and digital advertising would be necessary to capture the diverse audience looking for that inspiration. We combined video, outdoor, radio and geo-targeted advertising along with social media campaigns on Instagram and Facebook to drive brand engagement and enrollment. The campaign creative portrayed confident working professionals in unique fields of study available at BRCC to encourage current and prospective students to visualize the future and value of their degree. We also created a social media "hype video" featuring BRCC faculty and staff preparing for the upcoming school year to generate further excitement around enrollment.