Florida Parishes Human Services Authority
Zero Suicides Campaign
Copywriting | Design | Media Planning | Digital | Social | Outdoor
Suicide is a major public health concern and is among the leading causes of death in the United States. As the coronavirus crisis created new challenges involving isolation, job loss, health concerns and high anxiety, it was more important than ever for individuals to know the risks and warning signs associated with suicide.
When we were asked to create the Zero Suicides campaign for the Florida Parishes Human Services Authority, we beta-tested two sets of creative and used the top-performing creative in their campaign - a design that incorporated the lighthouse image from their logo and messaged a "ray of hope" for individuals at high-risk for suicide in the five-parish Florida Parishes region. Through this online digital, social media and outdoor campaign, we successfully educated residents about the common warning signs of suicide and promoted the resources available to seek support.