Office of Public Health Immunization Program

Routine shots keep kids stronger.

Copywriting | Digital | Google Ads | Graphic Design | Outdoor | Social Media | Video

As health officials documented a concerning trend in declining vaccine rates, reminding parents of the benefits of vaccination became more important than ever. Through playful illustrations and simple truths, we at FC created a multi-media campaign that spoke to the simple truth that routine shots keep kids happier, healthier and stronger. Media efforts combined statewide tactics with hyper-focused targeting to reach both Louisiana parents as a whole and those in under-vaccinated communities encouraging vaccination before the start of a new school year.