Florida Parishes Human Services Authority

Sometimes you can’t just “power through.”

Copywriting | Digital | Graphic Design | Outdoor | Social Media

Mental health makes headlines in every area of life. With a renewed public emphasis on staying mentally well after the pandemic, Florida Parishes Human Services Authority tasked us with creating a campaign that reminded individuals that it’s “okay to not be okay” and connect them to available mental health resources.

In creating this campaign, we emphasized how responses like “deal with it” and “get over it” fall miserably short in helping those struggling. Utilizing digital, outdoor and social media, the campaign successfully reached Louisiana residents in the five Florida parishes providing awareness for support available at fphsa.org.