Feigley Communications Earns Top Honors for Opioid Awareness Campaign

Feigley Communications received top honors at the region’s premier advertising award ceremony Saturday night, taking home three awards – including a Best of Show – for its opioid awareness campaign developed for the Louisiana Department of Health. The awards were presented at the 2020 American Advertising Federation’s (AAF) Addys ceremony at L’Auberge Hotel & Casino on February 29.

Feigley Communications earned Best of Show in Out-of-Home and Ambient Media for it’s “Painkiller” outdoor ad, one of five executions developed for the statewide media campaign.

The agency also took home a gold Addy in the category of Corporate Social Responsibility Out-of-Home Media for the “Painkiller” ad and a silver Addy for Corporate Social Responsibility Out-of-Home Campaign for the entire opioid awareness campaign.

Feigley Communications President Stuart Feigley and Senior Art Director Ben Benton accept the Best of Show award for Out-of-Home and Ambient Media at the 2020 American Advertising Federation’s Addys ceremony.

“It’s truly an honor to be recognized by expert peers in the industry for our work on this incredibly important campaign,” said Stuart Feigley, president of Feigley Communications. “It was a privilege to partner with the Louisiana Department of Health on this critical issue, and we will forever hold the experience and these accolades close to our hearts.”

The statewide, multimedia public awareness and education campaign aimed to educate the public about the risks associated with opioid abuse and connect opiate abusers and their loved ones to recovery services, including those funded by Medicaid. The campaign was designed after extensive focus group testing in four Louisiana cities among opioid users, family members and the general public.

The American Advertising Awards® the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local chapters of the AAF competitions. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.