2018 Super Bowl Ads: Super Duper or Just Dilly Dilly?
On average, NBC charged a whopping $5 million plus for each 30-second Super Bowl ad this year. That cost doesn’t even include the production expenses to produce the spot. Most of these dollars were spent on flawless creative and execution – while others not so much. Spots were filled with lip sync battles, brand mash-ups, […]
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