outdoor advertising

The Power of Outdoor Advertising, Part 2

October 18, 2017

A couple of weeks ago, I wrote about one of my favorite advertising channels … outdoor billboards. No other medium forces you to boil down your selling point to its bare essence. I also brought up the importance of maximizing the media spend on outdoor advertising by having a professional handle the messaging and design. […]

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The Power of Outdoor Advertising

September 14, 2017

Years ago, I was driving along I-12 when I saw an outdoor billboard that caught my eye. Normally, it would have been because it was inspiring work. In this case, it was for the exact opposite reason. The board ignored all of the “best practices” for creating impactful outdoor. It was too wordy, the color

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