What will 2020 look like in marketing? We’re breaking down the top three marketing trends to keep your eye on this year. 1. Data-driven retention and loyalty In real estate, there’s the idiom “location, location, location.” Advertising has something similar: Data. Data. Data. We use data along every step of a campaign journey – from […]
On average, NBC charged a whopping $5 million plus for each 30-second Super Bowl ad this year. That cost doesn’t even include the production expenses to produce the spot. Most of these dollars were spent on flawless creative and execution – while others not so much. Spots were filled with lip sync battles, brand mash-ups,
A couple of weeks ago, I wrote about one of my favorite advertising channels … outdoor billboards. No other medium forces you to boil down your selling point to its bare essence. I also brought up the importance of maximizing the media spend on outdoor advertising by having a professional handle the messaging and design.
Creativity is hard. Not in a negative sense, but definitely in a way that most people who don’t share a passion and talent for design take for granted. When the majority of people see a finished ad, commercial or design they might think of how obvious the message is. They might ask, “Was it worth
Years ago, I was driving along I-12 when I saw an outdoor billboard that caught my eye. Normally, it would have been because it was inspiring work. In this case, it was for the exact opposite reason. The board ignored all of the “best practices” for creating impactful outdoor. It was too wordy, the color