2020 marketing trends

Marketing Trends of 2020

What will 2020 look like in marketing? We’re breaking down the top three marketing trends to keep your eye on this year. 1. Data-driven retention and loyalty In real estate, there’s the idiom “location, location, location.” Advertising has something similar:  Data. Data. Data.  We use data along every step of a campaign journey – from […]

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The Power of Outdoor Advertising

Years ago, I was driving along I-12 when I saw an outdoor billboard that caught my eye. Normally, it would have been because it was inspiring work. In this case, it was for the exact opposite reason. The board ignored all of the “best practices” for creating impactful outdoor. It was too wordy, the color

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