U.S. Navy
Navy Week
Public Relations | Event Planning
The Challenge
Baton Rouge was set to host its very first NAVY Week, a series of promotional and community outreach events designed to showcase its history, traditions and leadership. The NAVY required assistance in planning, coordinating and executing the massive undertaking of producing the events, engaging the public and garnering media coverage.
The Solution
Feigley Communications was brought on for its expertise in reaching the Baton Rouge community. The FC team assisted in identifying community leaders and organizations with whom to partner and develop a week of opportunities for the Baton Rouge area to engage and interact with the U.S. Navy sailors and its assets. The week included media opportunities, school visits, speaking engagements, civic and corporate meetings, community relations, and band and drill team performances.
The Results
With the support of Feigley Communications, Navy Week was a resounding success. Every event was well attended, and media coverage was earned through coordinated live remotes, live and pre-recorded in-studio interviews, and on-location coverage by TV, radio and print media.
80
Events
2M
Impressions
11
Education
1
Civic
2
Government
7
Veteran
5
Corporate
11
STEM
34
Com. Relations
3
General
6
Media