Rotary Club of Baton Rouge

As the Rotary Club of Baton Rouge approached it's 100th anniversary, it needed help marking the milestone with a creative approach and forward-thinking strategy. Drawing inspiration from the celebratory theme of the campaign, we developed a unique logo that would be used on Rotary Club materials and branding throughout the year. The advertising creative included two creative concepts that paid tribute to the history of the organization, and we furthered raised awareness through a public relations campaign that featured public service efforts, its centennial gala, and a sculpture unveiling.