Louisiana Department of Health

Louisiana’s naturally wet climate makes it a breeding ground for mosquito-borne illnesses like West Nile Virus. As a result, the Louisiana Department of Health needed a breakthrough campaign to inform and educate the public about the risks associated with mosquitoes and precautions that should be taken. Our team got to work developing creative that could speak to to urban and rural residents alike, and also run effectively across a mixed media campaign. The result was impactful imagery, bold colors and a strong tag line remind residents to Fight the Bite!