LCTA

Following a surge of media stories focusing on negatives related to workers’ comp, LCTA saw an opportunity to lead the discussion about the positives… starting with what they’re doing to make workers’ comp better for Louisiana businesses. We developed creative that focused on the unique programs that LCTA offers, including defensive driving, forklift certification, nurse-assisted recovery and others. A branded design and headlines used familiar sayings to make our points resonate and help the campaign be impactful.