Home Builders Association of Greater Baton Rouge
Building a Brand
Branding | Design
The Capital Region Builders Association (CRBA) came to us with the challenge of wanting to rebrand while maintaining the core essence of what their association is and being more inclusive of the partner organizations they include. After taking a deep dive into CRBA's mission, its members, stakeholders and goals, we developed a new identity and logos around the Home Builders Association of Greater Baton Rouge, or simply - The Home Builders. The logo was thoughtfully designed to represent the homes its members build as well as its broader association in a new modern style. The colors and font communicate strength and trust to support the organization's position as a hub for the industry.