Dorignac's Food Center
Yeah, We Got Dat!
Copywriting | Design | Media Planning | Photography | Web | TV | Radio | Social | Email
Dorignac’s Food Center first opened their doors in 1947. A lot has changed since then, and Dorignac’s wanted their advertising to showcase its family origin and growing reputation in the grocery market. So FC did just that! We refreshed Dorignac's iconic logo, adding the "We Got Dat" tagline and incorporating it into mixed media campaigns to increase brand recognition. Layering in e-blasts and social media, we proved that - like Dorignac's - traditional mixed with modern is a winning combination.