Cortana Kiwanis 

The Cortana Kiwanis Christmas Parade has been one of the most popular annual Christmas festivities in the Greater Baton Rouge community since 1949. When the Cortana Kiwanis Club reached out to us to help promote the 69th annual parade through social media, we were up for the challenge.

With a compressed timeline of 45 days, we developed a strategic content plan for the Cortana Kiwanis Christmas Parade Facebook and Instagram pages. Our plan included posts promoting the parade, sponsors and participants as well as live coverage of parade day festivities. 44 posts and two ads later, we successfully increased their page following by more than 400 people and reached nearly 80,000. Our posts earned click-through rates more than eight times higher than the Facebook average.