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Cortana Kiwanis 

Baton Rouge's Christmas Tradition

Social Media | Copywriting | Design

<p>Non-Profit</p><hr/><h3>Cortana Kiwanis Christmas Parade</h3>

The Cortana Kiwanis Christmas Parade has been one of the most popular annual Christmas festivities in the Greater Baton Rouge community since 1949. When the Cortana Kiwanis Club reached out to us to help promote the 69th annual parade through social media, we were up for the challenge.

With a compressed timeline of 45 days, we developed a strategic content plan for the Cortana Kiwanis Christmas Parade Facebook and Instagram pages. Our plan included posts promoting the parade, sponsors and participants as well as live coverage of parade day festivities. 44 posts and two ads later, we successfully increased their page following by more than 400 people and reached nearly 80,000. Our posts earned click-through rates more than eight times higher than the Facebook average.

The Results

The most VIP Tickets sold in event history.

By the Numbers

41

Days

77,218

People Reached

102,098

Impressions

1,224

Link Clicks

401

New Followers

5X

The Avg. CTR

469% increase in website traffic.