CareSouth

Better Care Begins Here

Research | Branding | Copywriting | Design | Web | Media Planning | Outdoor | Public Relations

Capitol City Family Health Care Center (CCFHC) believed that the organization lacked a strong brand to help set it apart from competing healthcare organizations. And, for those who were aware of the brand, their perception of it was poor, which negatively impacted the organization’s ability to attract new patients and retain existing patients. After conducting extensive research, FC launched every element of a comprehensive rebranding initiative -- including a new name, "CareSouth," signage, paper systems and website development. Our efforts also included a media and public relations blitz to introduce the name and services to local residents as well as referring medical staff.