Baton Rouge Community College

For many community college students, there's often something getting in the way of going back to school or even knowing where to begin. As Baton Rouge Community College looked to begin a new enrollment campaign for prospective students, we knew our creative approach would need to be inspirational to be able to connect with an audience in need of inspiring. The creative used in the advertising campaign focused on how a student can realize his or her potential and have a rewarding career. The images were pivotal, as they conveyed both the unique fields of study available as well as the attainability the message conveyed.