BASF

BASF, the largest chemical producer in the world, wanted to shape perception for its Louisiana site through a new advertising campaign and internal communications. Inspired by BASF's tagline - We Create Chemistry - we developed creative that showed how BASF had "great chemistry" within its employee team and community. We built upon this for a series of campaigns aimed at attracting new employees, promoting strong community partnerships, showcasing commitment to the environment, and reflecting the core values of the company. All concepts featured actual employees to reflect the important "human element" of BASF.