AmeriHealth Caritas Louisiana
Building Healthy Communities
Media Planning | Video | Social | Copywriting
As one of Louisiana’s managed care organizations serving the Medicaid population, AmeriHealth Caritas Louisiana needed to position itself as a healthcare thought leader and as the plan of choice to members, potential members and providers. That’s where FC came in. We launched and now support their three social media profiles, conduct media planning and placement for marketing campaigns, and produce videos aimed at engaging and showcasing members. The media campaigns we’ve planned and executed include their annual open enrollment campaigns that include digital media like digital display ads, programmatic audio and pre-roll, as well as traditional media like print, television sponsorships and radio.