Perkins Rowe came to us wanting to create a weekday live music event that would draw residents to the recently opened mixed-use community of retail shops, restaurants, offices and residential lofts and apartments.
FC came back with the name Rock N Rowe Thursdays and developed various advertising and marketing concepts promoting the event including the “musician” campaign shown here. It featured musicians in exciting “rock” poses with headlines that take a fun “twist” on popular songs that have “rock-n-roll” in their titles.
What We Did
- Art Direction
- Media Placement
- Social Media