Research showed that Dorignac’s Food Center in Metairie, Louisiana was known for being the best place to find hard-to-find items. For this second phase of our “Yeah We Got Dat!” advertising campaign, we expanded our message to include other important items that often determine where customers will shop: local produce, Angus meats and premium spirits.
Concept
We built the advertising campaign, which included two :30 television commercials, around well-known actor/talk radio host/local celebrity John “Spud” McConnell. His fun, gregarious personality, local accent and polished acting skills helped this campaign hit home with New Orleans residents.
