BASF tasked FC with creating new advertising for outdoor boards and internal communications. Initial outdoor creative focused on attracting new employees and promoting BASF’s strong partnership with the community. Subsequent executions would illustrate BASF’s commitment to the environment and its involvement in promoting STEM programs in schools. More recently, FC was asked to develop internal communications pieces that reflect the core values of the company.
The creative was inspired by BASF’s tagline – We Create Chemistry – and showed how BASF had “great chemistry” within its employee team and with the community. All concepts feature actual employees to reflect the important “human element” of BASF.
What We Did
- Art Direction