Project
When Associated Grocers wanted to “freshen up” the graphics on their trucks and promote their Associated Food Stores products, they turned to FC to drive the message home. Additionally, AG also wanted to promote the benefits a career as an AG truck driver brings to draw interest from potential employees.
Concept
Our solution touted the neighborhood appeal of our stores and the quality products available at friendly prices. Each concept featured captivating photographs of children enjoying various grocery products, accented by bold, colorful graphics on the side of the trucks. The backs of the trucks would then be used to feature current AG truck drivers, who have been with the company for years and are enjoying a successful career working for AG.
What We Did
- Art Direction
- Branding
- Copywriting
