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LCTA 2017

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Project

With recent media stories focusing on negatives related to workers’ comp, LCTA saw an opportunity to lead the discussion about the positives … starting with what they’re doing to make workers’ comp better for Louisiana businesses.

Concept

Creative focused on the unique programs that LCTA offers, including defensive driving, forklift certification, nurse-assisted recovery and others. A branded design and headlines using familiar sayings to make our points help the campaign be impactful and memorable.

What We Did

  • Art Direction
  • Copywriting
  • Media Placement

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