Project
With recent media stories focusing on negatives related to workers’ comp, LCTA saw an opportunity to lead the discussion about the positives … starting with what they’re doing to make workers’ comp better for Louisiana businesses.
Concept
Creative focused on the unique programs that LCTA offers, including defensive driving, forklift certification, nurse-assisted recovery and others. A branded design and headlines using familiar sayings to make our points help the campaign be impactful and memorable.
What We Did
- Art Direction
- Copywriting
- Media Placement
