Logo vs. Brand The conversation usually goes a little something like this. Client: “I’m starting a new business, so I need a logo.” Us: Hear us out. What you really need is a brand. Let’s start with the basics. Logo: a business’ identification in its simplest form via a recognizable mark or symbol. Brand: the …
On average, NBC charged a whopping $5 million plus for each 30-second Super Bowl ad this year. That cost doesn’t even include the production expenses to produce the spot. Most of these dollars were spent on flawless creative and execution – while others not so much. Spots were filled with lip sync battles, brand mash-ups, …
2018 Super Bowl Ads: Super Duper or Just Dilly Dilly? Read More »
Welcome to part one of the 10,000 part series, “How to properly over-explain a simple concept.” The goal here is to answer some simple questions that most people will have thought about at one time or another. Today we’re exploring the wonderful realm of pixels* and how images are displayed digitally, as opposed to how …
A couple of weeks ago, I wrote about one of my favorite advertising channels … outdoor billboards. No other medium forces you to boil down your selling point to its bare essence. I also brought up the importance of maximizing the media spend on outdoor advertising by having a professional handle the messaging and design. …
Creativity is hard. Not in a negative sense, but definitely in a way that most people who don’t share a passion and talent for design take for granted. When the majority of people see a finished ad, commercial or design they might think of how obvious the message is. They might ask, “Was it worth …
Years ago, I was driving along I-12 when I saw an outdoor billboard that caught my eye. Normally, it would have been because it was inspiring work. In this case, it was for the exact opposite reason. The board ignored all of the “best practices” for creating impactful outdoor. It was too wordy, the color …
