Advertising Archives | Feigley Communications

Feigley Communications Wins Gold for Opioid Awareness Outdoor Campaign

April 30, 2020 April 30, 2020

From the FC Newsroom Feigley Communications, a Baton Rouge-based marketing and public relations agency, took home a Gold Award from the 37th Annual Healthcare Advertising Awards for its opioid awareness outdoor campaign developed for the Louisiana Department of Health. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition …

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Feigley Communications Earns Top Honors for Opioid Awareness Campaign

March 4, 2020 March 4, 2020

From the FC Newsroom Feigley Communications received top honors at the region’s premier advertising award ceremony Saturday night, taking home three awards – including a Best of Show – for its opioid awareness campaign developed for the Louisiana Department of Health. The awards were presented at the 2020 American Advertising Federation’s (AAF) Addys ceremony at …

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Marketing Trends of 2020

January 29, 2020 January 29, 2020

What will 2020 look like in marketing? We’re breaking down the top three marketing trends to keep your eye on this year. 1. Data-driven retention and loyalty In real estate, there’s the idiom “location, location, location.” Advertising has something similar: Data. Data. Data. We use data along every step of a campaign journey – from …

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Why You Need More Than a Logo

June 29, 2018 August 19, 2019

Logo vs. Brand The conversation usually goes a little something like this. Client: “I’m starting a new business, so I need a logo.” Us: Hear us out. What you really need is a brand. Let’s start with the basics. Logo: a business’ identification in its simplest form via a recognizable mark or symbol. Brand: the …

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2018 Super Bowl Ads: Super Duper or Just Dilly Dilly?

February 9, 2018 July 15, 2019

On average, NBC charged a whopping $5 million plus for each 30-second Super Bowl ad this year. That cost doesn’t even include the production expenses to produce the spot. Most of these dollars were spent on flawless creative and execution – while others not so much. Spots were filled with lip sync battles, brand mash-ups, …

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What’s in a Pixel?

October 30, 2017 July 15, 2019

Welcome to part one of the 10,000 part series, “How to properly over-explain a simple concept.” The goal here is to answer some simple questions that most people will have thought about at one time or another. Today we’re exploring the wonderful realm of pixels* and how images are displayed digitally, as opposed to how …

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The Power of Outdoor Advertising, Part 2

October 18, 2017 July 26, 2019

A couple of weeks ago, I wrote about one of my favorite advertising channels … outdoor billboards. No other medium forces you to boil down your selling point to its bare essence. I also brought up the importance of maximizing the media spend on outdoor advertising by having a professional handle the messaging and design. …

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6 Ways to Find Your Creative Sweet Spot

October 5, 2017 July 15, 2019

Creativity is hard. Not in a negative sense, but definitely in a way that most people who don’t share a passion and talent for design take for granted. When the majority of people see a finished ad, commercial or design they might think of how obvious the message is. They might ask, “Was it worth …

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The Power of Outdoor Advertising

September 14, 2017 July 26, 2019

Years ago, I was driving along I-12 when I saw an outdoor billboard that caught my eye. Normally, it would have been because it was inspiring work. In this case, it was for the exact opposite reason. The board ignored all of the “best practices” for creating impactful outdoor. It was too wordy, the color …

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