Logo vs. Brand The conversation usually goes a little something like this. Client: “I’m starting a new business, so I need a logo.” Us: Hear us out. What you really need is a brand. Let’s…
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On average, NBC charged a whopping $5 million plus for each 30-second Super Bowl ad this year. That cost doesn’t even include the production expenses to produce the spot. Most of these dollars were spent…
Welcome to part one of the 10,000 part series, “How to properly over-explain a simple concept.” The goal here is to answer some simple questions that most people will have thought about at one time…
A couple of weeks ago, I wrote about one of my favorite advertising channels … outdoor billboards. No other medium forces you to boil down your selling point to its bare essence. I also brought…
Creativity is hard. Not in a negative sense, but definitely in a way that most people who don’t share a passion and talent for design take for granted. When the majority of people see a…
Years ago, I was driving along I-12 when I saw an outdoor billboard that caught my eye. Normally, it would have been because it was inspiring work. In this case, it was for the exact…
